SABINA GRAMS
Beauty Madness

My new photo project, “BEAUTY MADNESS”, explores modern beauty ideals that distort women, making them look like dolls instead of celebrating their individuality. I want to question these ideals in a satirical way, as our society seems to be growing increasingly weary of them – with egalitarianism and imposed beauty standards.
In truth, these ideals simply reflect the workings of the beauty industry: money is made by exploiting women’s insecurities. Images of “beauty” – whether full lips or an exaggerated bottom – are constantly pushed on us through the media.
Of course, every era has had its own notions of female beauty. Today, though, women are too often portrayed as sex objects. Sadly, many women today have internalized these standards and focus excessively on “improving” themselves. Whether this makes them any happier is another question entirely.
With this color photo series, I want to highlight just how banal and degrading these modern beauty clichés are – clichés that diminish women rather than empower them.

Author
Sabina Grams was born in Riga, Latvia, and has been living and working in Germany since 2010. Alongside her artistic practice, she works as a commercial photographer in a photography and design studio in Nebra. She holds both a Bachelor´s and a Master´s degree from the Latvian Academy of Art. Since 2001, her works has been shown in numerous exhibitions across Europe. Her photographs have also received nominations in international photography competitions, including the ND Awards, Chromatic Awards, Fine Art Photography Awards, and the Color Awards by Dodho Magazine.

Website
www.sabinagrams.com

Instagram
@Sabina Grams

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